Make Your Website Profitable

Krantz, Boris
May 2000
Gases & Welding Distributor;May/Jun2000, Vol. 44 Issue 3, p23
Trade Publication
Part II. Proposes the shopping cart and catalog model as a solution to establishing an electronic business. Price deflation syndrome; Marketing message; Three strategic issues affecting Web site decisions; Market reach, affiliation, and richness of content.


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