TITLE

Innovation Myths

AUTHOR(S)
Charan, Ram; Lafley, A. G.
PUB. DATE
June 2008
SOURCE
Leadership Excellence Essentials;Jun2008, Vol. 25 Issue 6, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses innovation whose purpose is to discover better ways of doing things more productively and to create new customers by attracting new users and building stronger loyalty among current ones. According to the article, innovators are comfortable with uncertainty, have an open mind and are receptive to ideas from different disciplines. The article also outlines seven myths about innovation that covers its image, purpose, its timeliness, occurrence, and its place in the corporate world.
ACCESSION #
32589803

 

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