Innovation Myths

Charan, Ram; Lafley, A. G.
June 2008
Leadership Excellence Essentials;Jun2008, Vol. 25 Issue 6, p5
The article discusses innovation whose purpose is to discover better ways of doing things more productively and to create new customers by attracting new users and building stronger loyalty among current ones. According to the article, innovators are comfortable with uncertainty, have an open mind and are receptive to ideas from different disciplines. The article also outlines seven myths about innovation that covers its image, purpose, its timeliness, occurrence, and its place in the corporate world.


Related Articles

  • Customer Experience, Brand Image and Customer Loyalty in Telecommunication Services. Sirapracha, Juthamard; Tocquer, Gerard // International Proceedings of Economics Development & Research;2012, Vol. 29, p112 

    This research explores the relationship between customer experience, brand image and customer loyalty in telecommunication services in Thailand. The methodology and hypothesis are given. With the convenient sample of 240 Thai universities students using mobile service, the results reveal...

  • THE EFFECTS OF BRAND RELATIONSHIP QUALITY ON HOTEL CONSUMERS' RESPONSES TO SERVICE FAILURE.  // International Journal of Business Research;2010, Vol. 10 Issue 4, p120 

    No abstract available.

  • The Social Influence of Brand Community: Evidence from European Car Clubs. Algesheimer, René; Dholakia, Utpal M.; Herrmann, Andreas // Journal of Marketing;Jul2005, Vol. 69 Issue 3, p19 

    The authors develop and estimate a conceptual model of how different aspects of customers' relationships with the brand community influence their intentions and behaviors. The authors describe how identification with the brand community leads to positive consequences, such as greater community...

  • The Brand Image of Customer Loyalty Programs Partnerships in Aircraft Industry Based on Customer Experience. Chunqing Li; Jing Zhang; Li Cao; Songling Li // Modern Marketing;Feb2014, Vol. 4 Issue 1, p6 

    The paper analyzed the positive effects of customer experience on brand image based on the literature review which covers customer loyalty programs partnerships, customer experience and brand image in aircraft industry. We propose that the customer experience is one of the main factors that...

  • The TRUE TEST of LOYALTY. Hayes, Bob E. // Quality Progress;Jun2008, Vol. 41 Issue 6, p20 

    The article provides information on customer loyalty. It is averred that this field has experienced a lot of technological innovation including automated reporting portals and integration of attitudinal and behavioral data in customer relationship management applications. The multidimensional...

  • Innovation in In-Store Promotions: Effects on Consumer Purchase Decision. Kiran, Vasanth; Majumdar, Mousumi; Kishore, Krishna // European Journal of Business & Management;2012, Vol. 4 Issue 9, p36 

    With retail competition at an all-time high, today's retailers must find new ways to attract consumers and inspire high levels of customer loyalty. Due to the scarcity of time and advancement in technological and strategical innovations, it becomes inevitable for the retailer to come up with...

  • Conveniencia y experiencias relevantes para los compradores. Jiménez, Carlos // Debates IESA;abr-jun2015, Vol. 20 Issue 2, p80 

    No abstract available.

  • Forward Thinking. Sanders, Seiche // Quality Progress;Jul2007, Vol. 40 Issue 7, p6 

    The author reflects about the role of innovation to anticipate and cater the needs of their customers. She said that the ability to extend beyond the tried-and-true is essential in our rapidly changing world. Thus, innovation is the driving force behind the companies that survive today and grow...

  • Wacker raises prices for silicone products.  // European Rubber Journal;Nov/Dec2007, Vol. 189 Issue 6, p28 

    The article reports that Wacker Silicones is raising the prices of all its silicone products worldwide effective January 1, 2008. Prices will increase between 5 and 8 percent, depending on the product family. The price adjustment will allow the division to continue offering customers the high...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics