Sealy expands latex offerings with new line

Perry, David
June 2008
Furniture/Today;6/9/2008, Vol. 32 Issue 39, p37
Trade Publication
The article reports on the effort of Archdale, North Carolina-based Sealy Corp. in expanding its latex bedding with a Posturepedic PurEmbrace line. The product line features the company's proprietary Smart Latex technology, which is said designed to eradicate pressure joints causing tossing and turning. It is noted that the PurEmbrace beds to be launched in the summer of 2008, feature microsuede panes on the borders and foundations.


Related Articles

  • Bedding producers eye key fall season. Perry, David // Furniture/Today;8/2/2010, Vol. 34 Issue 46, p102 

    The article reports that the top 15 bedding producers are making new marketing programs and a range of new product lines at Las Vegas Market. It states that the new marketing aims to put some bounce in the fall of sales of the industry. It cites Sealy Inc. which uses the market to focus on...

  • Strong market opens, but not everyone will win. Perry, David // Furniture/Today;1/26/2014, Vol. 38 Issue 22, p122 

    In this article, the author discusses the marketing strategies of the bedding industry in the U.S. in 2014. He informs about the introduction of bedding collections in the Las Vegas Market, a furniture trade show, in Las Vegas, Nevada by the U.S. furniture retailers. He mentions that the new...

  • A Landmark In Innovation.  // Cabinet Maker;6/6/2014, Issue 5887, p26 

    The article offers brief information on the Posturepedic Hybrid collection and the Ortho Collection of mattresses from Sealy.

  • Tall stack of Sealy mattresses injects fun into market scene. Perry, David // Furniture/Today;10/31/2005, Vol. 30 Issue 8, p61 

    Reports on the mattresses stacked by Sealy Corp. on an 8-by-10-foot wooden platform in its bid for the World's Tallest Stack of Mattresses. Use of mattresses from its high-end Stearns & Foster line for the challenge; Plan of the bedding producer to put mattresses into the Guinness Book of World...

  • Sealy launches price conscious Essentials range.  // Cabinet Maker;6/10/2011, Issue 5741, p8 

    The article reports on the launch of a new range of budget beds in the Essential collection from Sealy Inc.

  • Sealy targets pocket market.  // Cabinet Maker;4/19/2002, Issue 5283, p3 

    Reports the launch of Pocket Elegance, a pocket sprung bed range by Sealy. Features of the range; Price of the products; Exhibition of the range at the Silentnight At Home show.

  • Vintage ads explore familiar themes. Perry, David // Furniture/Today;3/27/2006 Supplement, p38 

    The article features the vintage bedding advertisements compiled by Samuel Chase. The Ostermoor bedding advertisement was published in "The Cosmopolitan" in 1902. Sealy's advertisement for the Sealy Sanitary Tuftless Mattress was published in November 10, 1917 issue of "The Literary Digest"....

  • Rogers heads Sealy division. Perry, David // Furniture/Today;1/8/2007, Vol. 31 Issue 18, p8 

    The article reports that Larry Rogers has been appointed president, North American Division at bedding group Sealy. The article adds that Michael Hofmann, who has been promoted to executive vice president of operations will support Rogers. The article also mentions that Federico Puppio will be...

  • Bedding producers eye high end. Perry, David // Furniture/Today;10/17/2009, Vol. 34 Issue 6, p123 

    The article reports on the newly introduced beds and bedding lines for high-end customers from major bedding producers in High Point, North Carolina. It notes that Sealy Corp. introduces three beds in its Streams & Fosters Heritage Series retailing from 2,999 to 3,999 dollars. It relates that...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics