Behavior Change Communication Program Cycle

January 2008
Population Reports;Jan2008 Supplement, Issue 16, p2
Academic Journal
The article presents a checklist for planning, carrying out and evaluating behavior change communication (BCC) programs. The first step is analysis which includes understanding the dynamics of the health issue. The second step involves strategic design which includes defining communication, behavior change and program objectives, prioritizing communication channels. The fourth step is development and pretesting of messages and materials. Implementation and monitoring and evaluation are the last steps to take.


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