TITLE

Behavior Change Communication Program Cycle

PUB. DATE
January 2008
SOURCE
Population Reports;Jan2008 Supplement, Issue 16, p2
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents a checklist for planning, carrying out and evaluating behavior change communication (BCC) programs. The first step is analysis which includes understanding the dynamics of the health issue. The second step involves strategic design which includes defining communication, behavior change and program objectives, prioritizing communication channels. The fourth step is development and pretesting of messages and materials. Implementation and monitoring and evaluation are the last steps to take.
ACCESSION #
32584231

Tags: PLANNING;  BEHAVIOR;  COMMUNICATION -- Psychological aspects;  TESTING;  HEALTH

 

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