Consistent Sales

Pinci, Larry; Glosserman, Phil
June 2008
Sales & Service Excellence Essentials;Jun2008, Vol. 8 Issue 6, p11
The article discusses the three feelings that salespeople must consistently evoke in prospects, clients, and customers, in order to succeed in sales. These include the feeling of trust, confidence, and the feeling of being taken care of. It is pointed out that great salespeople consistently produce great results because they know how to create trust instantly with their buyers and reach them on a feeling level.


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