TITLE

Vital dealer links

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
February 1998
SOURCE
Marketing Event;Feb98, p29
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Offers tips on how to stage a successful new product launches. Creation of face-to-face relationship with manufacturers and sellers; Personal, relationship management approach; Variety of approach; Consistency of the message; Importance of feedback. INSETS: General Motor's Corsa launch.;Top tips..
ACCESSION #
325816

 

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