TITLE

Sunseeker in big show splash

PUB. DATE
February 1998
SOURCE
Marketing Event;Feb98, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on Sunseeker International's use of exhibitions, such as the January 1998's London International Boat Show in England, to drive its marketing strategy. International marketing budget allotted for exhibition in 1997; Features and designs of the firm's stand; Customer profile; Generation of publicity; Promotional associations with other partners; Prospects for future markets. INSET: Calmer seas for boating industry..
ACCESSION #
325815

 

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