Coming face to face with lads

Couldwell, Clive
February 1998
Marketing Event;Feb98, p20
Discusses various British marketing events that are aimed at young men. Changing lad culture; Success of men's lifestyle magazines and television programs; Crucial Events' Toys for the Boys 98; Attractions of `The GQ Show' as a reflection of men's acceptance of their status as consumers; Show organizers' efforts to include everyone. INSET: Getting lads to events..


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