TITLE

Sprite kicks off Euro pitch

AUTHOR(S)
Dutta, Kunal
PUB. DATE
May 2008
SOURCE
Campaign;5/23/2008, Issue 20, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the pan-European advertising initiative of Coca-Cola for the relaunch of Sprite. The company has contracted Kamarama, M&C Saatchi Berlin and O&M Frankfurt for the advertising campaign. The winning agency will produce campaigns before a global rebrand as a plan to reinvest in relaunching Sprite after its decline. Statistical data related to the market share of lemon-and-lime carbonates is presented.
ACCESSION #
32580022

 

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