Sprite kicks off Euro pitch

Dutta, Kunal
May 2008
Campaign;5/23/2008, Issue 20, p1
Trade Publication
The article reports on the pan-European advertising initiative of Coca-Cola for the relaunch of Sprite. The company has contracted Kamarama, M&C Saatchi Berlin and O&M Frankfurt for the advertising campaign. The winning agency will produce campaigns before a global rebrand as a plan to reinvest in relaunching Sprite after its decline. Statistical data related to the market share of lemon-and-lime carbonates is presented.


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