TITLE

CONFAB IS A REEL HIT

AUTHOR(S)
Goldsmith, Jill
PUB. DATE
June 2000
SOURCE
Daily Variety;06/12/2000, Vol. 268 Issue 6, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the 2000 Licensing Show, a licensing and merchandising industry confab in the United States. Motion pictures participated in the show; Importance of licensing; License challenge faced by `Charlie's Angels' merchandise; Types of merchandise produced by motion picture companies.
ACCESSION #
3257941

 

Related Articles

  • Caution flag out for showbiz licensing. Rose, Marla Matzer // Hollywood Reporter -- International Edition;6/12/2001, Vol. 368 Issue 34, p1 

    Reports on trends in entertainment licensing in the United States, for 2001. Motion-picture properties expected to generate interest in the licensing industry; Retail segments seeking promotional partners; Merchandisable properties from various film studios.

  • Studios take supporting role for movie licensees. Jensen, Jeff // Advertising Age;6/24/1996, Vol. 67 Issue 26, p45 

    Reports on the plans of movie studios in the United States to help film licensees move products with more refined marketing support for 1997. Displaying of films at the 1996 International Licensing & Merchandising Conference in New York City; Prospects for the film industry in 1997; Creation of...

  • Entertainment Licensing: Back to Basics.  // License!;Oct2001, Vol. 4 Issue 9, p19 

    Focuses on entertainment-based licensing business. Performance of entertainment licensed goods in 2000-2001; Role of consumers in the marketing performance of entertainment licensed merchandise; Information on consumer trends regarding entertainment goods in the United States.

  • AT THE MOVIES: Marketing Lessons From Tinseltown. Sotter, Tom // Management Review;Nov92, Vol. 81 Issue 11, p10 

    Provides guidelines for the business industry on how to adapt the moving-making synergy or licensing ventures of the movie production industry in the U.S. Identification of the economies of scope; Utilization of resources; Capitalization on information asymmetries; Examination of a way to...

  • One Year In: Shell's Game at Universal. BART, PETER; ELLER, CLAUDIA // Variety;9/23/2014, Vol. 325 Issue 7, p16 

    The article profiles Jeff Shell, the chairman of entertainment production company NBC Universal’s Filmed Entertainment Group. Topics discussed include his career with broadcasting and cable company Comcast, his profit-focused management style, and allegations from co-workers and employees...

  • Now Playing in the Den.  // License!;Feb2002, Vol. 5 Issue 1, p20 

    Presents a chart on licensing agreements for movies released on videotape and digital video disc in the U.S. Scheduled date of release; Corporate partners; Licensing strategy.

  • Study upholds copyright law. Boliek, Brooks // Hollywood Reporter -- International Edition;9/4/2001, Vol. 369 Issue 43, p69 

    Focuses on the digital first-sale doctrine, a copyright law, of the Digital Millennium Copyright Act in the U.S. Reaction of the motion picture industry on the result; Arguments of libraries and universities on the digital doctrine; Preference of the Copyright Office with studios.

  • Licensing brings spice of life to the shopping experience. Kapner, Jerry // Discount Store News;6/17/96, Vol. 35 Issue 12, p14 

    Talks about licensing of products for retail in the United States. Homogenization of retail; Properties available at the Licensing Show scheduled for June 25 to 27, 1996; Benefits of licensing.

  • Brand equity: The building blocks of licensing. Wilensky, Dawn // Discount Store News;6/17/96, Vol. 35 Issue 12, p33 

    Focuses on the development of a strong licensed program for retail companies in the United States. Brand equity as a lucrative undertaking; Requirements of a strong brand presence; Support from theatrical release, home video, television or toy tie-ins; Planning for a licensed program.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics