TITLE

FBI to boost brand efforts

AUTHOR(S)
Linville, Jeff
PUB. DATE
June 2008
SOURCE
Furniture/Today;6/2/2008, Vol. 32 Issue 38, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plans of Furniture Brands International (FBI) Inc. to expand its licensing program for company brands at Thomasville Furniture Industries Inc. in St. Louis, Missouri. According to Ralph Scozzafava, chairman and chief executive officer (CEO) of FBI, expanding the licensing program would help deliver the element of strategic plan of the company. In addition, it increases consumer awareness for core furniture offerings aside from additional income stream.
ACCESSION #
32579403

 

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