TITLE

New AEO chief sets priorities

AUTHOR(S)
Cook, Alyson
PUB. DATE
February 1998
SOURCE
Marketing Event;Feb98, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Cites the visions of Trevor Foley, the director of the Association of Exhibition Organizers (AEO) from the middle of February 1998. Belief in the value of exhibitions within the marketing; Formulation of business plan in collaboration with the AEO Council.
ACCESSION #
325780

 

Related Articles

  • AEO seminars to assist exhibitors. Cook, Alyson // Marketing Event;Apr98, p4 

    Reports that the Association of Exhibition Organizers (AEO) has signalled its increased support and focus on industry training with the announcement of a series of seminars for both exhibitors and organizers. Priorities of AEO; Topic of the first seminar; Views of Trevor Foley, appointed...

  • Venues group slates AEO for speech 'snub'.  // Event;Oct2002, p9 

    Reports on the complaints of the Exhibition of Venues Association about their non-recognition at the Association of Exhibition Organizers (AEO) Forum in September 2002. Speeches in which EVA was not acknowledged; Issue pointed out by Trevor Foley, AEO director-general, with regard to the issue.

  • The third dimension. Reynolds, Emma // Marketing (00253650);2/19/2004, p27 

    Exhibitions provide one of the business world's most competitive environments; this is the third dimension, where brands must become live environments that consumers can walk in, and around. Surrounded by hundreds of rivals vying for attention, brands can't just turn up and expect a share of the...

  • Exhibitions worth £9.3bn to UK. Fletcher, Mike // Event;Oct2005, p13 

    Reports on the improvement of the economy with the increase in exhibitions held in Great Britain based on a study conducted by KMPG on behalf of the Association of Exhibition Organisers (AEO) and the Association of Event Venues, cited by AEO director general Trevor Foley during a conference held...

  • Call in the Auditors. Witthaus, Michele // Marketing Week;10/1/1998, Vol. 21 Issue 31, p53 

    Questions why exhibition audit as an invaluable sales and marketing tool is not used regularly despite its benefits. Comments from event organizers about the important role that exhibition audit plays; Comments from Trevor Foley, director of the Association of Exhibition Organizers.

  • Work to be done on storage. Brown, Sheryl // New Zealand Dairy Exporter;Dec2012, Vol. 88 Issue 5, p44 

    The article reports on the effluent ponds and system upgrades to be done by dairy farmers in New Zealand in the next few years from 2012, according to DairyNZ environmental extension specialist Trevor Foley. During a DairyNZ effluent day in November 2012, Foley told farmers the need for work to...

  • EVENTS : Show and sell. Moore, Patricia // AdMedia;Jun2008, Vol. 23 Issue 5, p28 

    The article speculates on the future of the events industry in New Zealand. Speaking to the annual Leaders Forum of the Exhibition & Event Association of Australasia (EEAA), Trevor Foley, chief exective officer (CEO) of UK Events Industry Alliance, said the future is rosy for the events...

  • web chatter.  // Event;Mar2009, p11 

    The article focuses on reports featured on the Web site of "Event" magazine in February 2009. The Brilliantspeakers.com. site launched by Trevor Foley, former chief executive of the Events Industry Alliance, will provide event organisers with information on business speakers. The Cavendish...

  • Let's skip the school of hard knocks. Razak, Yasmin // Conference & Incentive Travel;Jan2008, p3 

    The author comments on the discouraging statement of Trevor Foley, chief of events industry alliance, concerning the state of event management courses in Great Britain. She contends that the events and travel industry should encourage the next generation of graduates to work in the industry. She...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics