Dr. Rice

Huang, Joyce
June 2008
Forbes Asia;6/2/2008, Vol. 4 Issue 10, p46
The article presents information on the fast-food chain QQ-Rice International Co. Ltd. which started from breakfast eatery in Kaohsiung, Taiwan. Found in 1988 by Yu Cheng-Lung, the chain after 20 years owns 300 QQ-Rice fast-food outlets in Taiwan and around Asia, and 23 full-scale QQ-Rice restaurants in Hong Kong, Singapore and New Zealand. It now offers more than 100 stuffing choices with its business grosses crossing $23 million a year.


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