Beyond Interactive to Deploy WAP-Enabled Ads

Mack, Ann M.
June 2000
Brandweek;06/12/2000, Vol. 41 Issue 24, p71
Trade Publication
Reports that Ann Arbor, Michigan-based Beyond Interactive has deployed interactive advertisements for WAP-enabled mobile phones. Comments from John Behrman, chief executive officer of Beyond Interactive; Challenges facing advertisers in the wireless space; Expected increase in the number of regular mobile online users by 2003.


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