TITLE

MARKET SHARE AND AWARENESS

AUTHOR(S)
Daryanani, Gobind
PUB. DATE
June 2008
SOURCE
Journal of Financial Planning;Jun2008 Trends in Investing, Vol. 21, p16
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reports that investment data reveals that most investors are either individual investors or work with broker-dealers (B-Ds). The author states that the apparent public awareness of using B-Ds as opposed to registered investment advisors (RIAs) is significant, and as a result RIAs possess a smaller target market. The U.S. Securities and Exchange Commission (SEC) conducted a RAND Corporation study to determine the difference in clients' awareness concerning RIAs and B-Ds. They discovered that there is a difference in market share and public awareness for high-net-worth investors regarding B-Ds and RIAs.
ACCESSION #
32561306

 

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