Anti-piracy effectiveness and managerial confidence: Insights from multinationals in China

Yang, Deli; Fryxell, Gerald E.; Sie, Agnes K.Y.
July 2008
Journal of World Business;Jul2008, Vol. 43 Issue 3, p321
Academic Journal
Abstract: This paper examines the perceptions of the multinationals on the effectiveness of anti-piracy strategies and the interactions of managerial confidence in the intellectual property system in China on such effectiveness. The authors propose an anti-piracy model. Using data from 128 multinationals, the preliminary test demonstrates that anti-piracy strategies have a powerful effect on curtailing piracy explaining over 51% of the variations in the anti-piracy success. The level of managers’ confidence in the intellectual property system in China strongly impacts on the relationship with anti-piracy strategies.


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