TITLE

Anti-piracy effectiveness and managerial confidence: Insights from multinationals in China

AUTHOR(S)
Yang, Deli; Fryxell, Gerald E.; Sie, Agnes K.Y.
PUB. DATE
July 2008
SOURCE
Journal of World Business;Jul2008, Vol. 43 Issue 3, p321
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Abstract: This paper examines the perceptions of the multinationals on the effectiveness of anti-piracy strategies and the interactions of managerial confidence in the intellectual property system in China on such effectiveness. The authors propose an anti-piracy model. Using data from 128 multinationals, the preliminary test demonstrates that anti-piracy strategies have a powerful effect on curtailing piracy explaining over 51% of the variations in the anti-piracy success. The level of managers� confidence in the intellectual property system in China strongly impacts on the relationship with anti-piracy strategies.
ACCESSION #
32558342

 

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