TITLE

A `Major' election of a `Blair' exhibition?

PUB. DATE
April 1997
SOURCE
Marketing Event;Apr97, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Comments on the similarities of the May 1997 election and a major exhibition in Great Britain. Involvement of face-to-face selling; Marketing efforts of involved parties; Need for the mixture of presentation and content.
ACCESSION #
325488

 

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