TITLE

Pillsbury gets rolling

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
April 1997
SOURCE
Marketing Event;Apr97, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents various opinions of consumers in Scotland on the sampling campaign launched by manufacturer Pillsbury for its pastries. Advantages of the sampling campaign; Effectiveness of the campaign in attracting customers; Types of customers attracted by the free food sampling campaigns.
ACCESSION #
325469

 

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