TITLE

Pillsbury gets rolling

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
April 1997
SOURCE
Marketing Event;Apr97, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents various opinions of consumers in Scotland on the sampling campaign launched by manufacturer Pillsbury for its pastries. Advantages of the sampling campaign; Effectiveness of the campaign in attracting customers; Types of customers attracted by the free food sampling campaigns.
ACCESSION #
325469

 

Related Articles

  • Meals on Wheels benefit.  // East Bernard Express (TX);6/12/2008, Vol. 65 Issue 24, p9 

    A photograph of Judith Michulka helping Karina Delgado during the Pastry Sale held on June 1, 2008 at the Guardian Angel Parish Hall in Austin County, Texas is presented.

  • Taipan cuts through amid Hong Kong's 'old cake' ads. Chan, Helen // Media: Asia's Media & Marketing Newspaper;11/5/2009, p16 

    The article focuses on the television commercial for Taipan Snowy Mooncake which makes use of local slang in Hong Kong, China.

  • Natur pur für kreative Küche. Heimig, Dieter // Lebensmittel Zeitung;8/30/2013, Issue 35, p52 

    The article offers information on various pastry products produced and marketed by Patisserie Industrielle Dehaeck Ypern.

  • PATES.  // Gourmet Retailer;Aug2000, Vol. 21 Issue 8, p134 

    Discusses merchandising ideas for pates. Cross-merchandising; Provision of custom picnic baskets; Staging of an in-store promotion.

  • Top of the morning.  // Snack Food & Wholesale Bakery;Dec97, Vol. 86 Issue 12, p8 

    Reports on Americans breakfast foods intake. Percentage of American ate breakfast; Consumption of toaster pastry.

  • AD OF THE MONTH.  // AdMedia;Feb2011, Vol. 26 Issue 1, p14 

    The article presents several advertising campaigns in New Zealand, including campaign created by DDB Group New Zealand for SKY Television's Rugby World Cup, a newspaper advertisement created by Ogilvy for Brothers In Arms, and the television campaign created by Clemenger BBDO Wellington for the...

  • TV TOP 10.  // AdMedia;Feb2011, Vol. 26 Issue 1, p32 

    The article features the top 10 advertising campaigns in New Zealand, based on a December 2010 survey, including the Lotto Wilson campaign by DDB, the ASB Sheep campaign by Droga5, and the Kiwi Xmas campaign by TBWA.

  • Hey, nobody's perfect, not even tech-ad makers. Johnson, Bradley // Advertising Age;11/11/1996, Vol. 67 Issue 46, pA28 

    Looks at several advertising campaigns that were failures. The 1985 SuperBowl spot; IBM Corp.'s first major campaign; Japan's Nippon Steel's launch of Librex Systems; Other campaigns.

  • Their favorite group is men without hats.  // Advertising Age's Creativity;Mar1997, Vol. 5 Issue 2, p9 

    Presents information on the poster in Princess Foufou's debut advertising campaign in New York. Inspiration for the poster; Photographer, and creative director for the poster.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics