TITLE

Grow your event marketing

AUTHOR(S)
Cobb, Robin
PUB. DATE
April 1997
SOURCE
Marketing Event;Apr97, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Suggests tips for effective events marketing. Need for exhibitors to rely on innovative and creative ideas; Importance of attracting visitors by constructing creative stands and booths; Formation of joint promotions. INSET: Creativity: Innovative ideas..
ACCESSION #
325468

 

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