TITLE

DISTINGUISHING THE FACTORS INFLUENCING COLLEGE STUDENTS' CHOICE OF MAJOR

AUTHOR(S)
Beggs, Jeri Mullins; Bantham, John H.; Taylor, Steven
PUB. DATE
June 2008
SOURCE
College Student Journal;Jun2008 Part A, Vol. 42 Issue 2, p381
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Choosing a college major represents a major life decision — a decision that research has shown to be the most frequently identified life regret for Americans. The focus of this study is to identify the foundations of the psychological process by which undergraduate students select their academic majors. A meansend analysis was first employed to identify the factors that students consider integral to the process of selecting a major. This qualitative study was followed by a large-sample survey of undergraduate students and used conjoint analysis to better understand how "important" the identified factors are to students as part of this decision-making process. Finally, feedback from practitioners was sought and used to create a list of recommendations for recruiting and advising today's college students.
ACCESSION #
32544871

 

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