TITLE

Beefeater bash at Boat Race

PUB. DATE
April 1997
SOURCE
Marketing Event;Apr97, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Allied Domecq held a bartenders competition and provided entertainment to boost its Beefeater brand sponsorship of the Oxford and Cambridge Boat Race in London, England.
ACCESSION #
325425

 

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