- A good brochure. Prata, Kathleen // Indiana Business Magazine;Oct93, Vol. 37 Issue 10, p31
Discusses the importance of brochures in a company's marketing plan. Definition of brochure; Opinions on the market impact of products; Factors in brochure design; Flaws in brochure design; Economics of brochure-making; Choice of printers for the brochure; Industry trends.
- Retooling: Misc. // Marketing Tools;Mar/Apr95, Vol. 2 Issue 2, p36
Presents various products for direct marketers. Includes the US Postal Service's `Advertising with Mail: A Smart Solution,' a direct-mail kit that outlines strategies, offers advice from trade associations and answers questions about advertising mail; Duck Corp.'s True-Motion-S software-only video.
- Retooling: Misc. // Marketing Tools;Nov/Dec95, Vol. 2 Issue 8, p55
Features marketing equipment and supplies. Enhanced Communications Inc.'s Bankers Are Buyers computer software; Ten Speed Press' Thinkpak flashcards; Firefly Software Corp.'s Sponsorware computer software; UCA&L's Multimedia Technical Support unit.
- Retooling: Misc. // Marketing Tools;May96, Vol. 3 Issue 3, p42
Presents various products that are of interest to marketing professionals. Interstellar Productions Inc.'s launching of The BoxTalker; Pindar Systems and Interactive Catalog Corp.'s release of a catalog publishing system; Business Resource Software's launching of Quick Insight.
- Retooling: Presentations, graphics, signage, and displays. // Marketing Tools;Jul/Aug96, Vol. 3 Issue 5, p44
Presents various marketing equipment and supplies. Includes Godfrey Group's kiosks; American Fastsigns' trade show exhibit systems; Gamma Technologies' message display series.
- Retooling: Misc. // Marketing Tools;Nov/Dec96, Vol. 3 Issue 8, p44
Reports on developments related to marketing equipment and supplies as of November 1996. Includes Group 1 Software's video cassette `Getting the Most from Postal Automation'; Prather Group's public relations and advertising `how-to' kit.
- Retooling: Databases and lists, consumer. // Marketing Tools;Oct96, Vol. 3 Issue 7, p40
Features a number of consumer databases and lists for use in marketing. Includes Scan/US's 1996/2001 demographic update; American Data Consultants' West Marine Canadian Mail Order Buyers File and the West Marine Caribbean Mail Order Buyers File; Pet Owners and Upscale Seniors databases from...
- Retooling: Databases and lists, business to business. // Marketing Tools;Oct96, Vol. 3 Issue 7, p40
Features a number of business-to-business databases and lists for use in marketing. Includes Manufacturers Database on Disc from Database Publishing Co.; American Society of Safety Engineers' offer of its membership list; Worldata's lists of direct mail buyers who are also owners of newly...
- Retooling: Online tools and services. // Marketing Tools;Oct96, Vol. 3 Issue 7, p41
Features a number of online tools and services for use in marketing. Includes online financial information service Business Analyst from DataTimes; Worldata's addition of tracking and measuring to its World Wide Web ad placement service, WebConnect; Interpose's Product Expert for Internet, an...