TITLE

In pursuit of country life

AUTHOR(S)
Acland, Holly
PUB. DATE
February 1997
SOURCE
Marketing Event;Feb97, p31
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the agricultural show, The Royal Show, in Warwickshire, England. Reputation of being one of Europe's premier agricultural events; Series of shows within a show; Challenge of attracting the general public to an annual event; Royal Agricultural Society of England's marketing strategies. INSET: Statistics..
ACCESSION #
325415

 

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