TITLE

Get to know your figures

AUTHOR(S)
Couldwell, Clive
PUB. DATE
February 1997
SOURCE
Marketing Event;Feb97, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses why auditing attendance is crucial to the future of the exhibition industry in Great Britain. Association of Exhibition Organisers' concerted effort to tackle the problem of bogus attendance figures; AEO-recognized audit organizations; Influence of an ABC Certificate Attendance figures; Exhibition events' switch to below-the-line activities. INSET: Case study: Networks show..
ACCESSION #
325412

 

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