Get to know your figures

Couldwell, Clive
February 1997
Marketing Event;Feb97, p22
Discusses why auditing attendance is crucial to the future of the exhibition industry in Great Britain. Association of Exhibition Organisers' concerted effort to tackle the problem of bogus attendance figures; AEO-recognized audit organizations; Influence of an ABC Certificate Attendance figures; Exhibition events' switch to below-the-line activities. INSET: Case study: Networks show..


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