TITLE

White is the colour of money

AUTHOR(S)
Acland, Holly
PUB. DATE
February 1997
SOURCE
Marketing Event;Feb97, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the response of exhibitors to the `Daily Mail' newspaper's Ski and Snowboard Show in Great Britain. Includes Bigscape director Lloyd Johnston's utilization of the show as launch pad for the clothing company; JCS Adventures owner Jason Snailhan's views on the advantage of having different profile of visitors.
ACCESSION #
325410

 

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