Olympics set to hit the spotlight
- By 1998, Munich will sport $50 mil Olympic theme park. Jensen, Jeff // Advertising Age;8/12/1996, Vol. 67 Issue 33, p3
Relates that the International Olympic Committee (IOC) has entered into an agreement with Grand Leisure Group to create the first Olympic theme park in Munich, Germany. How the complex is part of a larger renovation of Munich's Olympic Park which hosted the 1972 Summer Games; A permanent...
- McDonald's joins final countdown to Games. Parsons, Russell // Marketing Week;6/28/2012, Vol. 35 Issue 24, p1
The article reports on the partnership of fast food restaurant operator McDonald's Corp. with the 2012 Olympic Games in London, England in campaigning for the event. It notes that McDonald's will act as the presenting partner of the event and the International Olympic Committee. It mentions that...
- Free-pitching ruled out for Olympic identity selection. Billings, Scott // Design Week;12/1/2005, Vol. 20 Issue 48, p3
The article reports on the move of Olympic Games organizers to abandon their controversial approach to free design pitches for the master emblem and brand identity of the 2012 Olympic Games in London, England. The decision was made following pressure from the industry. A design group will be...
- CANADIAN MEDIA'S SHRINKING OLYMPIC WINDOW. Powell, Chris // Marketing (00253650);8/13/2012, p15
The article looks at bidding by media companies for the rights to broadcast the 2014 and 2016 Olympic Games in Canada. It says media company Bell Media and public broadcaster CBC/Radio-Canada had partnered to do so but their bids were rejected by the International Olympic Committee (IOC) as too...
- International Olympic Committee moves against `junk' merchandising. // Hudson Valley Business Journal;11/25/96, Vol. 7 Issue 15, p21
Reports on the International Olympic Committee's (IOC) announcement that it will tighten its rules to keep the Olympic Games from being degraded by unchecked commercialization and `junk merchandising.' Accusing Atlanta, Georgia's municipal government of undermining the Summer Games; Efforts to...
- Less wretched excess, please. Witteman, Paul A. // Time;8/17/1992, Vol. 140 Issue 7, p72
Argues that while the Olympics are good for the companies that clothe, feed and otherwise remunerate the athletes, it is also good for the International Olympic Committee, a self-perpetuating oligarchy that is not in the Olympic movement's interest. Eliminating the temptation of bribery by...
- Do it yourself. Kirshenbaum, Jerry; O'Brien, Richard // Sports Illustrated;2/15/93, Vol. 78 Issue 6, p10
Discusses the International Olympic Committee's (IOC) dismissal of a news report that it had hired a public relations firm to promote the IOC for the Nobel Peace Prize. Comments from the IOC.
- Village people. Kirshenbaum, Jerry; O'Brien, Richard // Sports Illustrated;3/29/93, Vol. 78 Issue 12, p9
Reports on efforts by the International Olympic Committee (IOC) to get Olympic athletes to stay in the Olympic Village during competition. Athletes who stayed in five-star hotels during the Barcelona Olympics; Having the IOC officials stay at the Olympic village; More.
- Cloud over Olympics lifts--a bit. Grier, Peter // Christian Science Monitor;12/10/99, Vol. 92 Issue 12, p1
Notes the meeting of the International Olympic Committee (IOC) to discuss reform on how it conducts the business of the Olympic Games, and end its corruption scandal.