Carrier Stores "Evolve" and Show the "Experience"

Alleven, Monica
June 2008
Wireless Week;6/1/2008, Vol. 14 Issue 11, p20
Trade Publication
The article discusses the changes taking place at telecommunications carrier stores. While carriers use various distribution points, it's the carrier-owned stores that still remain the biggest outlets for handset sales, accounting for 63% of unit sales in the first quarter of 2008. The telephones in the evolutionary stores are live and charged, so people can make actual telephone calls and play with the features.


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