TITLE

Advertising Edition

AUTHOR(S)
Alleven, Monica
PUB. DATE
June 2008
SOURCE
Wireless Week;6/1/2008, Vol. 14 Issue 11, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the effectiveness of mobile advertising campaigns. The author discusses ways to measure the effectiveness of mobile advertising. According to Michael Bayle, director of Global Monetization for Yahoo! Inc., the industry had done a pretty good job on standards in terms of advertising sizing and sharing.
ACCESSION #
32526068

 

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