Advertising Edition

Alleven, Monica
June 2008
Wireless Week;6/1/2008, Vol. 14 Issue 11, p12
Trade Publication
The article reports on the effectiveness of mobile advertising campaigns. The author discusses ways to measure the effectiveness of mobile advertising. According to Michael Bayle, director of Global Monetization for Yahoo! Inc., the industry had done a pretty good job on standards in terms of advertising sizing and sharing.


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