All-digital: How to get there from here

Robuck, Michael
June 2008
CED;Jun2008, Vol. 34 Issue 6, p44
Trade Publication
The article discusses all digital environment which allows cable operators to deliver local advertising opportunities and enable the deployment of other advanced services through technologies like tru2way. According to Mark Nicastro, Comcast Media Center's director, cable operators need to look at programming, content management, conditional access and advanced services when planning for all-digital.


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