TITLE

What It Takes to Become the Transitions Lab of the Year

AUTHOR(S)
Giles, Craig
PUB. DATE
May 2008
SOURCE
LabTalk;May/Jun2008, Vol. 36 Issue 160, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the factors behind the success of Soderberg, recipient of the 2008 Transitions Laboratory of the Year award. Soderberg's partnership with Transitions Optical is significant to the success of the company. Soderberg gives emphasis on the education of eye care professionals. The launch of sales promotion and marketing initiatives also contributed to their success.
ACCESSION #
32514248

 

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