What It Takes to Become the Transitions Lab of the Year

Giles, Craig
May 2008
LabTalk;May/Jun2008, Vol. 36 Issue 160, p32
Trade Publication
The article focuses on the factors behind the success of Soderberg, recipient of the 2008 Transitions Laboratory of the Year award. Soderberg's partnership with Transitions Optical is significant to the success of the company. Soderberg gives emphasis on the education of eye care professionals. The launch of sales promotion and marketing initiatives also contributed to their success.


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