TITLE

Polaroid shines spotlight on new business Web site

AUTHOR(S)
Beardi, Cara
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p79
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Polaroid Corp. is launching a business-to-business print and online advertising campaign to increase awareness of its imaging products and introduce its new Web site. Aim of Polaroid to reestablish itself as a full-service imaging company; Change in marketing strategy; Details of the ads; Where the print ads will run.
ACCESSION #
3251330

 

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