For the record

June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, p74
Trade Publication
Presents advertising news briefs for the week leading up to June 26, 2000. Award of IHOP Corp.'s advertising account to Heil-Brice Retail Advertising; Selection of Mullen Advertising to handle Mangosoft Corp.'s account; The reorganization of Bristol-Myers Squibb's ad accounts; Others.


Related Articles

  • Mullen Poised to Add MangoSoft for $20-25 Mil. Gianatasio, David; Flass, Rebecca // Adweek New England Edition;05/29/2000, Vol. 37 Issue 22, p5 

    Deals with the advertising contract awarded by MangoSoft Corp. to Mullen company. Other technology clients of Mullen; Reasons for choosing Mullen; Goal of MangoSoft.

  • IHOP's $30 Mil.- + Creative Biz Adrift. Stewart, Al; Flass, Rebecca // Adweek Southeast Edition;4/22/2002, Vol. 23 Issue 17, p34 

    Reports on the status of the creative advertising account of IHOP Corp. following a split between the restaurant chain and its agency, Heil-Brice Retail Advertising. Effort of IHOP to place its account into review; Value of the account; Implications of the management change at IHOP to the...

  • IHOP, Heil-Brice Split. Stewart, Al; Flass, Rebecca // Adweek Western Edition;4/22/2002, Vol. 52 Issue 17, p6 

    Reports on the termination of Heil-Brice Retail Advertising as the advertising agency of IHOP Corp. Cause of the companies' split; Challenge for an agency working with IHOP; Features of the television commercials produced by Heil-Brice.

  • IHOP flips ad agencies; new spots set to break next year. Cebrzynski, Gregg // Nation's Restaurant News;06/26/2000, Vol. 34 Issue 26, p20 

    Reports on chain restaurant IHOP Corp.'s hiring of Heil Brice Retail Advertising of Santa Monica, California, to replace Kirshenbaum Bond & Partners West of San Francisco, California. Company's aim of strengthening its brand; Interest in accurate reflection of the company's heritage in the...

  • Martin, Temerlin Come Up Short In Software Finals. Gianatasio, David // Adweek Southeast Edition;05/29/2000, Vol. 21 Issue 22, p8 

    Reports on the negotiation between advertising agency Mullen and MangoSoft Corp. for the latter's advertising account. Total value of the account; Other finalists for MangoSoft's account.

  • Rough Road for Mullen With Virgin, Mangosoft. Rountree, Kristen; Gianatasio, David // Adweek New England Edition;04/09/2001, Vol. 38 Issue 15, p2 

    Reports on the cancellation of the advertising campaign account received by Mullen agency from Virgin Drinks USA and Mangosoft. Details on the campaign account; Reason both firms cancelled their accounts.

  • Virgin Drinks USA, MangoSoft Put Mullen in Limbo. Rountree, Kristen; Gianatasio, David // Adweek Southeast Edition;04/09/2001, Vol. 22 Issue 15, p2 

    Focuses on the advertising accounts of Mullen agency which have been canceled. Details on the employee reductions made by the agency; Plan of the agency to release the advertisement of Virgin Drinks USA, one of its clients, in radio and print; Problems experienced by MangoSoft in its funding.

  • IHOP's $30 Mil.-Plus Creative Account Is Adrift. Stewart, Al; Flass, Rebecca // Adweek Eastern Edition;4/22/2002, Vol. 43 Issue 17, p3 

    Reports the termination of business relations between restaurant chain IHOP Corp. and the advertising agency Heil-Brice Retail Advertising in Glendale, California. Impact of the changes in the management level; Consideration of placing a review on the account; Challenge over dealing with...

  • MangoSoft Enlists Pile and Co. for Agency Search. Gianatasio, David // Adweek New England Edition;04/17/2000, Vol. 37 Issue 16, p8 

    Reports on the hiring of consulting firm Pile and Co. by MangoSoft Corp. to help it in its search for an advertising agency. Services to be provided by the selected agency; Qualifications; Background of the software to be promoted by the advertisement.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics