TITLE

TV-like model wins P&G's Bounty, Wells Fargo

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Procter & Gamble's Bounty and Wells Fargo will sponsor syndicated online programs to build their brands with consumers. How online content developer Studio One Networks is negotiating with pharmaceutical and retail marketers; Details of the online programs the companies will sponsor; Details of Studio One's relationship with the Web sites and sponsors.
ACCESSION #
3251316

 

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