TITLE

Kathi Loves moves to MRI with mandate for change

AUTHOR(S)
Fine, Jon
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Kathi Love, and her position as Mediamark Research Inc.'s (MRIs) president-chief operating officer. Overview of Love's history in the marketing field; Problems facing the company, such as a time crunch which makes MRI's data-gathering, personal-interviewing process more difficult; Company's desire to have more of a focus on its data customers.
ACCESSION #
3251044

 

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