TITLE

Frosted Flakes

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategy behind Kellogg's Frosted Flakes. Utilization of adult- and kid-targeted advertising; Creation of an advertising campaign that humorously depicts the many things to love about the brand; Efforts of the company to re-energize the Tony the Tiger icon among kids through advertisements.
ACCESSION #
3251013

 

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