TITLE

Swiffer

AUTHOR(S)
Neff, Jack
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the marketing strategy behind Swiffer electrostatic dust mops, developed by Proctor & Gamble Co. Marketing methods used by global marketing director Kevin Kuchinski to reach the goal of being first in the minds of customers.
ACCESSION #
3250717

 

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