TITLE

'Tuesdays With Morrie'

AUTHOR(S)
Goldsborough, Robert G.
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the success of the book 'Tuesdays With Morrie,' by Mitch Albom. Weeks the book has spent on the 'New York Times' bestseller list; Non-traditional marketing methods employed, including sending free copies to hospital chaplains, clergy, hospice centers, and psychiatrists; How the book has become suggested reading in hospice groups and church book clubs.
ACCESSION #
3250638

 

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