'Tuesdays With Morrie'

Goldsborough, Robert G.
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps36
Trade Publication
Focuses on the success of the book 'Tuesdays With Morrie,' by Mitch Albom. Weeks the book has spent on the 'New York Times' bestseller list; Non-traditional marketing methods employed, including sending free copies to hospital chaplains, clergy, hospice centers, and psychiatrists; How the book has become suggested reading in hospice groups and church book clubs.


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