TITLE

American Girl Place

AUTHOR(S)
Podmolik, Mary Ellen
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses Anne Maddox's role in the marketing success of the American Girl Place. How sales increased due to favorable word of mouth; Catalogue offerings, including dolls, clothes, and books; Statistics regarding customer visitation and revenue growth.
ACCESSION #
3250446

 

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