Jack Daniel's

Chura, Hillary
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps36
Trade Publication
Discusses the marketing strategies of Mike Keyes, vice president general manager for Brown-Forman Corp, to raise sales of Jack Daniel's Tennessee Whiskey. Details concerning his marketing strategy, including the stress on the small-town heritage of Lynchburg, Tennessee, and large events such as sponsorship of the World Championship Invitational Barbecue; Marketing expenditures.


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