TITLE

Jack Daniel's

AUTHOR(S)
Chura, Hillary
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the marketing strategies of Mike Keyes, vice president general manager for Brown-Forman Corp, to raise sales of Jack Daniel's Tennessee Whiskey. Details concerning his marketing strategy, including the stress on the small-town heritage of Lynchburg, Tennessee, and large events such as sponsorship of the World Championship Invitational Barbecue; Marketing expenditures.
ACCESSION #
3250423

 

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