TITLE

Jive

AUTHOR(S)
Friedman, Wayne
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the success of Jive Records with artists such as Britney Spears and The Backstreet Boys. Jive president Barry Weiss' efforts to reach the teen audience; Marketing strategy of the label, which includes heavy touring before an albums' release.
ACCESSION #
3250422

 

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