TITLE

ShopKo

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Terry McDonald's marketing strategy for Shopko Stores. Changes made to the store, including the closure of several departments, improvements made to the store's circulars, and the creation of a new tag line.
ACCESSION #
3250421

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics