TITLE

Korbel

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Korbel Champagne Cellars and its president-chairman Gary Heck. Sales in 1999; Strategy for marketing wine, which included the sponsorship of `Times Square 2000.'
ACCESSION #
3250420

 

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