TITLE

Depend

AUTHOR(S)
Neff, Jack
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Kimberly-Clark Corp. and its adult incontinence product, Depend. Market share of the product; Popularity of of the Depend Protective Underwear; Comment of Steve Christiansen, marketing director, who headed efforts to develop online and mail-order programs.
ACCESSION #
3250417

 

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