Extreme Championship Wrestling

Fitzgerald, Kate
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps33
Trade Publication
Reports on the impact Paul Heyman has had on cable television's `Extreme Championship Wrestling' (ECW). How he has orchestrated growth of the program and was instrumental to a deal with cable network TNN; His authorship of the show's tagline; How pay-per-view shows and live arena events contributed to the wrestling empire.


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