Olay cosmetics

Neff, Jack
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps32
Trade Publication
Discusses the impact of Procter & Gamble Co.'s release of Olay cosmetics on the company's position in the cosmetic industry. How advertising for the launch was led by marketing executive Sue Conley; Decision to spend less money on television ads and to emphasize print ads.


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