Cuneo, Alice Z.
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps32
Trade Publication
Reports the success Kohl's Corp. has enjoyed under the marketing leadership of Gary Vasques. How Kohl's stores replaced Caldor, for which Vasques also worked; Projected first-year sales of the stores; How Vasques improved the advertising campaign of Kohl's.


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