TITLE

Kohl's

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the success Kohl's Corp. has enjoyed under the marketing leadership of Gary Vasques. How Kohl's stores replaced Caldor, for which Vasques also worked; Projected first-year sales of the stores; How Vasques improved the advertising campaign of Kohl's.
ACCESSION #
3250409

 

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