'Divorce Court'

Friedman, Wayne
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps32
Trade Publication
Reports the success the television program `Divorce Court' has had under the marketing leadership of Matthew Pugliese. The show's focus on the humorous aspects of divorce; Changes in the show, including the use of actual divorcing couples rather than actors; Details of the promotional campaign, which included TV and print advertising.


Related Articles

  • Net Gains. Fukumoto, David // Adweek Western Edition;10/11/99, Vol. 49 Issue 41, pM86 

    Features Bob Bibb and Lew Goldstein, co-presidents of marketing at the WB cable television network. Role in the success of television programs `Buffy' and `Felicity'; Advertising revenue of WB in spring 1998; Use of music in the promotional campaigns of WB's television shows; Marketing strategy...

  • The WB. Teasdale, Sara // Advertising Age;6/28/1999, Vol. 70 Issue 27, ps32 

    Profiles Robert Bibb and Lewis Goldstein, co-presidents of marketing at Warner Brothers Network, or The WB, television network. How they target the 18 to 49 demographic; Rise in network ratings as programs such as `Dawson's Creek' appeal to youth and older viewers.

  • B'CAST PROMOS FLYING BLIND. Frankel, Daniel // Variety;9/8/2008, Vol. 412 Issue 4, p11 

    The article reports that broadcast television network marketing executives are being forced to create promotional campaigns for prime time television programs that will debut in the fall of 2008 without having seen the finished programs. Many programs are on accelerated production schedules due...

  • Wanted: Viewers for new cable channels. Dempsey, John // Variety;1/3/94, Vol. 353 Issue 9, p1 

    Reports on cable networks' measures to attract viewers in the face of a decline in their primetime ratings. Spinoff channel setups; Initiatives to shore up programming and visibility; Impact of network abundance on viewership shares.

  • Skewing younger. R.B. // Broadcasting & Cable;10/31/94, Vol. 124 Issue 44, p20 

    Reports that WTBS-TV is adding a lineup of new programming that will include syndiated weekly music series `Live from the House of Blues' and a daily morning show `A Morning Affair' in an effor to broaden its audience to include younger demographics.

  • Czech casters find that H'w'd has lost its glitter. Meils, Cathy // Variety;09/28/98, Vol. 372 Issue 7, pM22 

    Reports on the search of Czech programmers for the mid-sized locally made hits that keep viewers tuning in. Reason for the move; Details on the three broadcasters that are staking out their separate target audiences.

  • Extended TV Seasons Beg More Marketing.  // Television Week;5/19/2008, Vol. 27 Issue 16, p8 

    The author comments on the 2008 upfront advertising presentations in New York City. It was noted that this year's upfronts were just a combination of low-key sales meetings, NBC's experimental "Experience," a walk-through exhibit that highlighted NBC Universal's multiple media, and the...

  • Pubcaster RTVE leads Spanish team.  // Variety;1/31/94, Vol. 353 Issue 13, p32 

    Reports on Spanish RTVE's sales team heading to Monte Carlo for marketing Spanish television programs. David Nogueira as head of RTVE's sales team; Tele Cinco sharing space with Berlusconi group; Tele Cinco team includes executive Valerio Lazarov, purchase vice president Antonio Pozueco and...

  • Disaccord daunts double-run device. Dempsey, John // Variety;2/13/95, Vol. 358 Issue 2, p29 

    Focuses on television network executives' reaction to the United Paramount Network's success in double-running its signature series on a regular basis. Concept of a double-run device; CBS's option of experimenting with a second run of existing TV series; NBC and Fox's approach on double-running...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics