TITLE

'Divorce Court'

AUTHOR(S)
Friedman, Wayne
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the success the television program `Divorce Court' has had under the marketing leadership of Matthew Pugliese. The show's focus on the humorous aspects of divorce; Changes in the show, including the use of actual divorcing couples rather than actors; Details of the promotional campaign, which included TV and print advertising.
ACCESSION #
3250408

 

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