TITLE

Game Boy Color . .

AUTHOR(S)
Elkin, Tobi
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the success of Nintendo of America's marketing executive Peter Main. His 1999 promotion of Nintendo's Game Boy Color which resulted in a doubling of sales over 1998; How he leveraged the animated character Pokemon to increase sales; Target audience of Nintendo; Challenges he faces with Nintendo's next videogame system.
ACCESSION #
3250405

 

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