Game Boy Color . .

Elkin, Tobi
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps31
Trade Publication
Discusses the success of Nintendo of America's marketing executive Peter Main. His 1999 promotion of Nintendo's Game Boy Color which resulted in a doubling of sales over 1998; How he leveraged the animated character Pokemon to increase sales; Target audience of Nintendo; Challenges he faces with Nintendo's next videogame system.


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