TITLE

Louisiana

AUTHOR(S)
Salomon, Alan
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the success of Phil Jones, Louisiana Department of Culture, Recreation & Tourism secretary. How his efforts have increased the tourist trade in Louisiana far above the national average despite a decline in visitors to New Orleans; Details of the marketing campaigns used by Jones.
ACCESSION #
3250403

 

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