Thompson, Stephanie
June 2000
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps30
Trade Publication
Reports the success of General Mills' Ian Friendly in promoting the company's Yoplait Go-Gurt. Rapidity with which the drinkable yogurt has succeeded with children; Packaging and marketing appeal to kids; Details of the marketing campaign, which was co-developed by Saatchi & Saatchi.


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