TITLE

Go-Gurt

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the success of General Mills' Ian Friendly in promoting the company's Yoplait Go-Gurt. Rapidity with which the drinkable yogurt has succeeded with children; Packaging and marketing appeal to kids; Details of the marketing campaign, which was co-developed by Saatchi & Saatchi.
ACCESSION #
3250401

 

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